Tatuum

Two strands to the role: product concept and direction for a younger customer, and regulatory readiness across the brand’s collections, at around 70 styles per season across knitwear, wovens, tailoring, bags and accessories, plus a menswear collection.

Reporting to the Vice President. I lead product concept and direction for the younger-customer range end to end, from consumer insight and trend direction through to range architecture and how the offer is positioned commercially.

I lead sustainable design across the product range: concept, material direction and the design decisions that determine a garment’s compliance profile long before it reaches development.

I set the sustainable product strategy and the annual sustainability roadmap, with the KPIs and responsible sourcing direction that go with them, and own ESG implementation for the brand. The compliance side of the role is described under Sustainability & Compliance.

• Creative Direction
• Range Architecture
• Sustainable Design
• Material Direction
• ESG Strategy
• Womenswear & Menswear