Work / Case study
AllSaints
What I did
Senior Womenswear Designer owning concept and creative direction for the Jersey and Swimwear categories across the brand’s international ranges, at over 100 styles per season.
I took those concepts through to a commercial range with buying, merchandising and technical teams, holding design intent against fit, cost and what the season had to deliver.
I managed international supplier relationships and developed bespoke product, fabric and colour solutions with them, including new washes and finishes, rather than selecting from what suppliers already offered.
I developed product with suppliers in Portugal, and read the market first hand in London, Paris and Los Angeles.









Campaign images © AllSaints. Shown to document my role in the design team.
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