Nuria BordasCreative Direction & Sustainable Product Strategy
Work / Case study

AllSaints

Role
Senior Womenswear Designer
Location
London, United Kingdom
Years
2015 to 2017

What I did

Senior Womenswear Designer owning concept and creative direction for the Jersey and Swimwear categories across the brand’s international ranges, at over 100 styles per season.

I took those concepts through to a commercial range with buying, merchandising and technical teams, holding design intent against fit, cost and what the season had to deliver.

I managed international supplier relationships and developed bespoke product, fabric and colour solutions with them, including new washes and finishes, rather than selecting from what suppliers already offered.

I developed product with suppliers in Portugal, and read the market first hand in London, Paris and Los Angeles.

  • Concept Development
  • Jersey
  • Swimwear
  • Fabric Development
  • Washes & Finishes
  • Supplier Development